The Secret Sauce of Engagement is Gamification: Discover Why

Published: 12 Aug 2020 | Last updated 4 November 2020

As the old adage goes, life is more fun while playing games seems true when it comes to e-learning. Games and game-like elements have poised to boost engagement with the continuous disruption of technology. 

So, how exactly does gamification of  content engage students and why the best software for online classes are giving credence to this feature? To understand the entire process, let’s unravel the questions step by step:

What is Gamification?

In the simplest terms, gamification can be described as the use of game elements in non-game software to boost engagement. Gamified content in education is used heavily as it transforms the dull academic content into interesting and fun. It is used as a part of digital learning tools as students can enrich their learning experience in a game metaphor. 

According to the survey by, the global gamification market will grow up to  $17.56 billion by 2020-2024, progressing at a CAGR of 27%. Understanding the importance, institutions and schools are implementing this feature to create a transformational environment in the virtual classrooms. Students who are usually not individually competitive, gamification benefits them by rendering a positive peer influence.  

The implementation of gamification is not a fad. It has been used rigorously in marketing strategies too. One of the most common examples is Starbucks. Known for its hip and upbeat ambience, the brand uses gamification tactics like “My Reward” to boost sales and maintain a brand image. With each purchase of a product, a buyer can accumulate stars and depending on the user loyalty, s/he is awarded with gifts or offers. 

So, it can be said that gamification is not a panacea rather an experience that helps users to pin into their curiosity and cognitive skills.

Psychology Behind Gamification of Content

Since time immemorial learning and gaming are affiliated to each other. Given a choice, playing video games is way more intriguing for the learners than reading textbooks. Some of the key psychological drivers behind this tactics are as follows:

It is rewarding 

Community & collaboration

Dopamine rush as learners get constructive feedback

Every goal becomes quantifiable

Precisely, gamification has become an integral part of digital interactive curriculum. For it triggers real human emotions in the virtual world. 


Engagement, Engagement….

And engagement!

Today’s generation can’t learn the same way people did generations ago. Considering the distractions around, it’s difficult to retain the attention of students. The only factor that can keep them hooked is engagement. 

With a game-based interface, the best software for online classes successfully engages learners ranging from K-12 to university students. By putting the learners at the center of all actions, it becomes easier to drive their natural curiosity. 

Improved Knowledge Absorption

Gamification reinforces the concept of practice and repetition in an interesting way for the learners to grasp any concept. Regardless of the subject matter, the idea of gamified content helps students to learn faster than usual. 

With a tinge of healthy competition, students partake in their digital interactive curriculums and remain determined to give their best. This, in turn, helps them to learn and memorize concepts in a better way. So, to sum up, gamifying in learning encourages better knowledge retention. 

A Good Fit for Every Age

There is a saying: You don’t stop playing because you grow old; you grow old because you stop playing. Pretty much self-explanatory in its own way. 

Cutting to the chase, gamification works for all ages. Given the current state of gaming technology, learners consider gamification as an enhancement tool to engage in especially for repetitive tasks. For example, learning for IT professionals can get boring, but lately with innovative ways of gamification, innovation is experiencing a new turn. 

Rapid proliferation of mobile technologies and the growing demand for interactive games aimed at enhancing both student and employee productivity. According to a recent report, by 2020 around 40% of the working population in the corporate world would be Gen-Y. This generation has grown up playing video games and is demanding. They want to work and play at once!

Helps in Behavioural Changes

LMS gamification brings the work environment into a learning activity transformation where the learners can practice behaviour change based on the learning resources.

From uplifting the self esteem to becoming more confident, the game mechanics does wonder.  Learners have seen a significant positive change in their behavioural patterns after participating in such online activities.

Can’t Ignore Microlearning

Gamification largely focuses on adapting to the micro-goals. It gives importance to micro-learning which, in turn, helps in productivity and motivation of the teams. Here the learners engage in working harder than the usual with utmost dedication.

By using gamification, the training team unlocks new materials creating a learning pathway which ties segments together. Often while taking online courses, students leave them in the mid-way owing to lack of any interaction or engagement. However, with gamification, the courses get equipped with  just-in-time learning aids to keep the students hooked. 

Final Words

The best software for online classes are implementing great elements to create a conducive and engaging learning environment. And curated assets with gamified incentives are topping the charts right now. Some of the most popular gamified elements are quizzes, challenges, polls, and interactive videos. 

That’s that! Considering all the benefits mentioned above it can be said that by gelling gaming technology with academics, students and even employees will propel towards further growth and development for sure!

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